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The Evolution of Taste
What was the first tea you tasted? If you’re American, it was probably a cheap teabag filled with black tea dust, probably steeped for a long time and possibly drowned in milk and sugar.
If you have a taste for adventure, you probably tried a few other things later on. Earl Grey, perhaps, or possibly a pot of nondescript green tea at the Chinese restaurant down the street. Then maybe — just maybe — you stopped into your Friendly Neighborhood Indie Tea Shop™ and had your mind blown by an amazing oolong or a mind-blowing pu-erh. Now you want to taste all the tea!
Congratulations, you’ve just become the perfect candidate to join the tea tasting club at my shop (the Phoenix Pearl Tea Tavern), but let’s leave that for another blog post.
Thankful to have left that cruddy old Lipton behind, you plow forth into the tea world. You taste exotic green teas like genmaicha (roasted rice tea), hōjicha (roasted green tea), and kukicha (twig tea). You savor delicate white teas like silver needle. You chase down both sides of the pu-erh spectrum, sampling rich complex sheng and deep earthy shu. You try the full range of oolongs, from buttery jade to crisp Wuyi. You might even be lucky enough to find a tea shop with a yellow tea. Wow.
But you’ve left the black teas behind, your impressions tainted from those teabags you drank back before you became enlightened.
Yesterday, I taught a tea class on the teas of China. In it, we tasted all of the major tea styles, and sampled our way through five prime tea-growing provinces (Anhui, Fujian, Jiangsu, Yunnan, and Zhejiang). There were oohs and ahs over the bai mudan white, the roasted tieguanyin (Iron Goddess of Mercy) oolong, and the longjing (dragonwell) green. But do you know what stopped everyone cold in their tracks? The black teas.
I pulled out my favorite Keemun mao feng. If you’ve never tried one of these, stop reading now, buy yourself a bag, and come back. Ready? Okay. Let’s continue.
It’s easy to fall in the trap of considering black tea the “cheap stuff” and all of the other varieties the “good stuff” (except for that pond scum the Chinese restaurant down the street thinks of as green tea, but we’ll just ignore those guys). Nothing could be farther from the truth.
Keemun mao feng has a lot going on. It’s rich and complex, lighter than you’d expect, and if you consider grocery-store-brand teabags representative of black tea, this stuff will open your eyes. The people in my class kept commenting on how many layers of flavor this tea has, on how it changes as you hold it on your tongue, and the subtle sweetness they picked up in this (completely unsweetened) cup of tea.
Note, by the way, the steeping instructions in my slide above. You may like yours steeped longer than the two minutes I recommend. That’s fine. I’m no tea Nazi. Drink it the way you like it.
Next, we tried a dian hong, also known as a Golden Yunnan. It flips you clear across the flavor spectrum, with that color in the glass saying “oolong” as the flavor says “black tea.”
If you’re at this point in your exploration of the tea world, congratulations! You’ve left the cheap black tea behind and opened yourself up to a whole world of other tea styles. Now it’s time to come back home to black teas. Try the two I talked about above. Explore the vast difference between India’s tea-growing regions by drinking a first-flush Darjeeling, a hearty Assam, and a rich “bitey” Nilgiri. Sample the Rift Valley teas from Kenya (the largest tea exporting country in the world). Island hop with some Java and Sumatra tea. Drink a liquid campfire with a steaming cup of lapsang souchong.
Once you’ve experienced the range of flavors, textures, terroirs, and aromas from top-notch loose-leaf black teas, you’re still not done. Now is the time to turn your newly-expanded palate loose on some blended teas, like high-end English Breakfast. Go back and taste some of the flavored black teas like Earl Grey. Play with some masala chai and some tea lattes (try a strong Java tea made with frothed vanilla soy milk!). Start experimenting with iced tea, brewing it strong and pouring it over ice.
You may decide that you’ve moved on from black tea and that’s great. Or you may just find that you’ve developed a whole new appreciation for that stuff that got you started on tea in the first place.
As I write this, I’m sipping on a 2017 1st flush Darjeeling from the Glenburn estate. It’s very different from last year’s, when the picking was delayed by heavy late rains. You’d swear this was oolong tea. It’s extremely different from teas picked at that estate later in the year. I don’t know what (if anything) we’re going to end up with for a 2018 1st flush, as many of the estates in Darjeeling were left in horrible condition after this summer’s strikes, so if you have some Darjeeling tea you like, don’t waste it!
The Dream and the Dancer

Yeah, that’s me in the picture. You have a problem with that?
I stepped away from the horse and let the saddle fall in the mud. The old Arab mare looked dejected, embarrassed. As well she should be. Anger still flashing in my steely eyes, I reached for my teddy bear cup on the post by the barn door. I needed the warm, soothing taste of a good first-flush Darjeeling. Despite the cold, a bead of sweat ran down my temple as I lifted the cup to my lips. Tepid. Of course. Just like the horse’s performance when we rounded up the bulls.
Oh, wait. Robert Godden asked for a non-fiction blog post. He and two other studly tea bloggers have a blog called “Beasts of Brewdom: The Men of Tea. Huzzah!” Yes, it appears that while biting the top off of a whisky bottle and wiping the excess testosterone from his eyes, Godden decided to use the word “huzzah” in the name of a tea blog for men. Strange creature, this Godden.
Then, to make things even manlier, he decreed that challenges would be issued to grizzled specimens of manhood such as myself, and that the title of the blog post must be the title of a romance novel from some British publisher called Mills & Boon. Somehow, I was lucky enough to draw the title, The Dream and the Dancer.
I lowered the cup and glanced to the house. Lo, what vision of loveliness to my virile eyes did appear? My wife, Kathryn, dancing in the living room as she did her dusting (don’t look at me like that — everyone’s wife dances while she dusts, right?). I took another sip of the lukewarm Darjeeling and set the cup down on the post. I hefted a pair of 12-pound double-bit axes to my shoulder and set out to the shed. I had three cords of wood to split before I could go inside to my wife and the delicate new Taiwanese oolong we had just purchased. The splitting would go faster if I used an axe in each hand.
Tea is oft considered a woman’s domain. We muscular paragons of manhood are expected to go more for coffee sludge that’s been boiling over a buffalo chip campfire for the last 12 hours. Or perhaps a pint of Jack Daniels downed in a single long draught. But tea should not be the demesne of the ladies. Was the Emperor Shennong (who reputedly discovered tea five millennia ago) a woman? Charles, the 2nd Earl Grey, for whom is named perhaps the best-known tea in the western world? Sen no Rikyu, who developed the Japanese tea ceremony? Of course not! They were men!
I have a dream.
I dream of men realizing that there’s nothing feminine about a hot steaming cup of smoky lapsang souchong!
I dream of women saying, “Look at that sexy studmuffin over there drinking pu-erh tea. He must be a staunch fellow, indeed!”
I dream of sweaty rugby players saying, “Put away that girly java and get me a proper cup of sencha.”
The chores done for the day, I headed back to the house. I stretched my aching muscles as I strode up the front walk, and looked at the window to see if I could catch another glimpse of my wife dancing through the living room. That’s when the mountain lion appeared. He stepped out from behind the tractor, muscles rippling under his thick pelt, and stopped in the middle of the walk, his yellow eyes flashing at me. I continued walking toward him, our eyes locked. We both tensed as the distance between us closed. “I want tea and you’re in my way,” I growled at him. The lion looked down and slunk away, recognizing that I was in no mood to deal with him. I stretched my sore shoulders and continued to the house, where Kathryn met me at the door. With a smile, she held out a hot, fresh cup of jade oolong. I held it to my nose, closed my eyes, and inhaled deeply. “You might want to shower before dinner,” she said softly.
Yes, we are men. We can use our rippling muscles to stack ten tons of hay, and then relax with a delicate cup of tea. We can sip an Earl Grey with our friends while debating whether that noise coming from the Camaro is a tappet problem, or just a loose fan belt. We can drink half a glass of iced tea, and then pour the rest over our heads to cool down after setting a new obstacle course record. We can share a pot of tea with a friend after beating each other bloody in a boxing ring.
Tea has been the drink of manly men for over 100 generations. So, gentlemen, the question isn’t whether tea is manly enough for you — the question is whether you are manly enough for tea.
(Caution: Just in case the title of this video doesn’t give it away, it does contain some foul language)
An open letter to restaurants about tea
Dear Restaurants,
I love you. Really I do. I’m not a picky guy. I’m certainly not a snob. I love a five-course meal at a five-star restaurant, but I also must confess a fondness for a “Snag Burger” at the bar down the street from my shop. I love a good Indian buffet, a medium-rare steak, authentic London fish and chips, and an authentic Inverness haggis with neeps & tatties. Basically, if the chef cares about how the food tastes, I’m probably going to enjoy it. And if your servers care about serving the customers, I’m probably going to enjoy being in your restaurant. I love eating out.
But we’ve really got to talk about your tea.
First, if your restaurant is even half a notch above fast food, you have more than one type of tea, right? It may be powdered sweepings from the factory floor in a Lipton teabag, but you’ll have a black tea, a green tea, something without caffeine, and either Earl Grey or Moroccan Mint. If you don’t offer at least those four, you’d might as well hang a sign that says, “Tea Drinkers Not Welcome.”
So let’s start with that. When we order a cup of hot tea, either ask what kind we want, or present us with a basket or box containing a selection to choose from. Don’t just bring out a cup of black tea and then let us find out later that you had other options.
RULE 1: Tell us (or show us) the options!
Next, don’t grab the water until you’re on the way to the table. If we’re ordering black tea (and that includes Earl Grey), then we want that water boiling, or darned close to it.
RULE 2: Hot water. Really hot water.
And now, a big no-no. Don’t ever ever put the tea leaves (or tea bag) in the water before you bring it to us. The only exception to this rule is if you run a tea shop and your waitstaff plans to monitor the entire steeping process for us, in which case you’ll be controlling the steep time as well.
RULE 3: The tea meets the water at the table.
There are several reasons for this.
First, most serious tea drinkers have their own opinions on how long their tea should be steeped. I typically short-steep my black teas and drink them straight. My friend Angela steeps hers long and strong and adds milk. There’s no way to prepare a cup of tea that will make both of us happy. You have to let us do it ourselves.
That said, if you start the tea steeping in the kitchen, we have no idea how long the leaves have been in the water when it gets to our table. A glass carafe (like the one in this post’s header) helps that, but if we don’t know the particular brand and style of tea you’re serving, it’s really hard to judge by the color.
Additionally, not all tea takes the same water temperature. If I’m drinking black tea, I’ll pour in that boiling water the second it gets to me. If I’m drinking green or white tea, I’m going to let the water cool a bit first. Boiling water makes green tea bitter.
Once our tea is steeped to our liking, we’re going to want to remove the leaves from the water — or pour the water off of the leaves.
RULE 4: Give us something to do with used leaves or teabags.
I’ve been in many restaurants that give me a cup of water and a teabag, but no saucer to put the bag on when I’m done steeping it. I really don’t want a soggy teabag on my dinner plate, and you probably don’t want it on the tablecloth or place mat. Even the nice places that bring me a pot of water with a strainer full of leaves and a cozy to keep the pot warm sometimes don’t provide a place to put that strainer. Oh, and this reminds me of rule five:
RULE 5: Don’t just dump leaves loose in a pot with a spout strainer unless it’s a single-serving pot.
It’s frustrating to pour off a cup of tea and know that by the time I’m ready for the second cup, it will be oversteeped and nasty and there’s not a thing I can do about it.
Those five rules will cover the basics. All but the real tea snobs can make something acceptable to drink if you have a few choices (which need to include unflavored options — don’t just give us Earl Grey, mint, fruity stuff, and herbal stuff) and serve it properly. But if you’d like to upgrade the experience and really make us tea drinkers feel welcome, here are a couple of bonus tips:
BONUS TIP #1: Make sure all of your servers can answer rudimentary questions about your tea selection.
Everyone who works there should know which of your teas have caffeine and which don’t. They should know the difference between green and black tea (and know that Moroccan Mint is green and Earl Grey is black). They should know the teas from the tisanes (herbals), and they should know which ones are organic and/or fair trade.
If you serve leaf tea, as opposed to bagged dust, give the staff a bit more information, like origin and style. You want your server to be able to tell a customer whether that red wine is a Merlot or Zinfandel and whether it’s from Bordeaux or Napa Valley. Why shouldn’t they be able to say whether the black tea is a Darjeeling, a Ceylon, or a Keemun?
BONUS TIP #2: Give us a couple of upgraded options.
Offering a oolong, a white tea, or a pu-erh makes me feel like you really want me to enjoy the experience. I don’t even mind paying more for a Bai Hao or a Silver Needle. It’s like offering some really nice wines in addition to the everyday wines; or offering craft beer in addition to Bud Light. That tea can make a good meal a really memorable one.
Attitude is everything in the service industry. If you and your staff are proud of the food you serve, it shows. Steak lovers look for restaurants that take pride in their steaks. Tea lovers look for restaurants that take pride in their tea. Most of the time, we’re lucky to find a restaurant that will even put a bit of effort into their tea, much less take pride in it.
If you aren’t a tea expert, find one and ask for advice. Show that you’re trying, and that you take as much pride in your drinks as you do in your food. We will notice. You will turn us into regular customers. We’ll be happy and you’ll be happy. We all win.
While writing this blog post, I was drinking Jasmine King, a jasmine silver needle white tea. The touch of woodiness in the tea blended beautifully with the heavenly aroma of the jasmine. I don’t drink a lot of white tea, but I’m getting hooked on this one.
Tea Dragons
Sometimes my wanderings around the Web are a pure waste of time, and sometimes I end up finding something delightful. This is one of the delightful ones.
While browsing DeviantArt (a website for artists), I decided to search for tea-related stuff. Lo and behold, I found some wonderful drawings of “Tea Dragons” by Thomas S Brown. The dragons are whimsical, and each one just cries out for a story — or at least a good caption. My favorite, with my own caption added, is the White Tea Dragon:

Over and over I’ve explained it to you: don’t use boiling water for a delicate white tea. It ruins it, I tell you. See what you’ve done? You’ve made Brunhilde cry!
Tom, who goes by “CopperAge” on DeviantArt, said that he originally started doing tea dragons as sketch cards for cons and steampunk events. He’s done about 20 of them so far. When he showed them to his wife (and creative partner), Nimue, she came up with the idea of writing a tea dragon book. They are currently shopping the book around with different publishers. According to Tom, she channeled Lewis Carroll a bit as she wrote it.
The steampunk origins of the tea dragons show better in “Tea Dragon Moon,” which I’ve also taken the liberty of captioning. Note that I haven’t read the book, so these captions are coming straight from my imagination and have nothing to do with Tom and Nimue’s book.

“I say, Mycroft, the only thing that could improve this tea would be a more automated brewing system.”
“Quite right, Abernathy, quite right. I do believe I have a few extra sheets of copper laying about. Mayhaps you could whip something up in that lab of yours?”
I’m sure the question running through everyone’s mind, though, is what Tom’s favorite tea is. Looking at the “Tea Dragon Moon” illustration, I figured it would be some kind of über-industrial super-smokey lapsang souchong. I suppose his response fits just as well, though. He said he likes a strong black tea, but he’s “not averse to Earl Grey and occasionally a bit of Jasmine.” I suppose, actually, that his “Grand Tea Master” might be brewing up a batch of jasmine tea, or maybe lotus blossom…

“You did pick the lotus blossoms when the sun was high and hot, didn’t you, Hu? The aroma isn’t what it should be. I swear, if you waited until it cooled off and the blossoms closed, I’m going to whack you with my magic spoon. And nobody wants that, do they, Hu?”
Since we’re on the subject of lapsang souchong, though, Tom did mention that he was recently commissioned to produce a tea label. It’s for an Earl Grey/Russian Caravan blend. Hmmm. That could end up similar to my own Mr. Excellent’s Post-Apocalyptic Earl Grey. I’ll have to track it down when it’s ready and give it a try.
A final note on DeviantArt: don’t be put off by the name, or because members are referred to as “deviants.” The site is simply a great place for artists to share their work and communicate with each other. Sure, it has nude elves, but there’s a lot of wonderful traditional art in there, too. There’s a “family filter” you can turn on if you’re offended by nude bodies. If you’re an art fan, go take a look at the site.
Tall Montanan is Tall?
I was perusing a post from a fellow tea blogger about World Tea Expo 2013 … well, perhaps I shouldn’t call it a “post.” It’s more of an essay. Or perhaps a minor tome. If you bound it in creepy leather and added a few paragraphs about demons, you could even call it a small grimoire. But I digress…
Ahem. Anyway. Geoffrey F. Norman (a.k.a. “the Lazy Literatus“) wrote about his experiences at the expo and featured a little snippet about me in which he mentioned one of my blends: Mr. Excellent’s Post-Apocalyptic Earl Grey tea. I mention this for four reasons:
1) He posted this picture of us with the caption, “Tall Montanan is Tall.”

Yours truly with Geoffrey F. Norman at World Tea Expo 2013. Photo courtesy of Geoffrey F. Norman. Copyright Geoffrey F. Norman 2013.
2) It’s a good blog post. If you’re interested in tea and/or World Tea Expo, I recommend giving it a look.
3) It reminded me that I promised to send him a sample of Mr. Excellent’s Post-Apocalyptic Earl Grey and forgot in all the hubbub. Sorry, Geoffrey. I’ll get that on its way ASAP.
4) And, last but not least, he’s a perfect example of not blogging on a schedule!
Tea. Earl Grey. Hot: Stop 2 on the World Tea Tasting Tour

I’ve seen this picture all over the Web, but I nobody lists credits. If anyone knows where it came from, please let me know.
Update: The story of the origin of Earl Grey tea is one of the chapters in my book, Myths & Legends of Tea. Check it out!
England may not grow many tea plants, but the United Kingdom has had a massive impact on the development and popularization of tea since the 1660s. Our second stop on the Red Lodge Books & Tea World Tea Tasting Tour explored the world of Earl Grey tea, from the Right Honourable Charles Grey (for whom Earl Grey tea is named) to Star Trek TNG’s Captain Jean-Luc Picard. Earl Grey isn’t a single tea, but a broad range of styles. We carry nine different Earl Greys, of which over half are our own house blends, made right here in Red Lodge. The teas we tasted were:
- Organic Ancient Tree Earl Grey
- Lady Greystoke
- Jasmine Earl Green
- Coyotes of the Purple Sage
- Fifty Shades of Earl Grey
- Mr. Excellent’s Post-Apocalyptic Earl Grey
We started out with a discussion of the history of Earl Grey tea. The common myth is that the tea blend was presented to Charles, the 2nd Earl Grey by a Chinese mandarin after Charles (or one of his men) saved the life of the mandarin’s son on a trip to China. In reality, Charles never set foot in China, and the history has a more mundane beginning. The Earl lived at Howick Hall, which had a high lime (calcium) content in its water. This gave his tea an off-flavor and he (or possibly Lady Grey, depending on who’s telling the story) consulted a tea expert for advice. This tea expert — possibly a Chinese mandarin, we don’t know — came up with the idea of adding the oil of the bergamot orange (Citrus bergamia) to the tea. This is what was served in Howick Hall, and the formula was eventually presented to Twinings by the Earl and it became one of their regular offerings. Twinings changed the formula a couple of years ago, but that’s another story. Before we leave the subject of bergamot, by the way, the word is Italian, not French, so the “T” at the end is pronounced. I have heard a lot of tea people talk about “bergamoh,” but it is actually pronounced just the way it is spelled. Tea purists who scoff at Earl Grey often use the word “perfumey” to describe it. There’s a reason for that. By some estimates, as much as half of women’s perfumes contain bergamot oil, and about a third of men’s fragrances. The first Earl Grey that we tasted is Ancient Tree Earl Grey from Rishi — a wonderful blend that does quite well in our tea bar. This amazing tea won “Best Earl Grey Tea” at the 2008 World Tea Championship.
Next, we moved on to a house blend called Lady Greystoke. This is my take on lavender/vanilla Earl Grey, a blend which many tea shops would call Lady Grey, despite the trademark violation. Lady Grey tea is named for Mary Elizabeth Grey, the wife of Lord Charles, 2nd Earl Grey. Our Lady Greystoke is named for Jane Porter, who married Tarzan to become Lady Jane Greystoke (the full story is in an earlier blog post).
For people that enjoy the bergamot, but want a milder tea, many shops offer an Earl Green or Earl White, and perhaps a caffeine-free Earl Red made from rooibos (yes, we have all three of those). For a different twist, we offered up a Jasmine Earl Green. Lightly perfumed with both with jasmine blossom and bergamot oil, it’s the most delicate of the teas we tasted.
Next, we come to a popular blend of ours that really captures the character of the American West: a sage-based Earl Grey we call Coyotes of the Purple Sage. I know, it sounds rather strange, but the flavor mix really works. The literary allusion in this one comes from Zane Grey’s book, Riders of the Purple Sage. Yes, it’s a Zane Grey Earl Grey! For the story of the logo and blend, see my earlier blog post about it.
The next tea also has a book theme — you can tell we have a combination tea bar and bookstore — but I’m not going to call this one a “literary” allusion, as nobody would refer to the Fifty Shades of Grey books as “literature.” I came up with the blend just for fun, with lots of punny references to the book, ranging from tea’s color (black and blue) to the rich flavor and overpowering bergamot. It actually ended up being quite tasty, and we’ve been selling quite a bit of it.
We wrapped up with a signature house blend that’s completely different — a lapsang souchong-based Earl Grey that we call Mr. Excellent’s Post-Apocalyptic Earl Grey. The full story of that tea has already been told here, so I won’t repeat it.
If you live in the area and were unable to attend this session, I sure hope to see you at one of our future stops on our World Tea Tasting Tour. Follow the link for the full schedule, and follow us on Facebook or Twitter for regular updates (the event invitations on Facebook have the most information). Let us close with a short video explaining the proper way to order a cup of Earl Grey tea:
Another new tea logo: Terracotta Army Chocolate Pu-erh
Oh, how I love having fun with tea logos. As I’ve mentioned before (see list below), a series of local artists have been creating logos for our house blends. Today’s new logo is for a tea that started out as a custom blend for my wife, Kathy. She is a chocoholic who loves tea. She has tried chocolate tea blends from various companies, and decided that she’s not a fan of chocolate tea blends using mild-flavored tea. She likes to be able to taste the chocolate and the tea.
So we came up with a blend based on a loose-leaf shu (ripe) pu-erh blended with cocoa nibs (and a few other things). The result was so good, we decided to give it a permanent home on the tea bar’s menu. After struggling for a while to come up with a name reflecting its Chinese origins: Terracotta Army Chocolate Pu-erh.
The logo was produced by artist (and art history professor) Kory Rountree:
We love that Kory started with one of the soldiers in the real Terracotta Army, made him chocolate, and gave him a cup of tea. He actually provided two logos for us to choose between. We picked the one above because it is clear, simple, and easy to identify even at small sizes. I actually prefer the alternative (shown below), but it’s just too complex to put on a little tea label.
The details are what really make this one. Note the eyes on the soldier above and left of the chocolate soldier. You can almost hear him thinking “Yummy!” The one above and to the right has a similar, but more subtle expression. It’s not obvious at first glance, but if you look closely, the soldier to the right of the chocolate fellow is holding a piece of the melted/broken chocolate arm in one hand, and a cup of chocolate pu-erh tea in the other.
Thank you, Kory! Another awesome logo for the collection!
This is the latest in a collection of labels I’ve written about here before: