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Most popular teas of 2014


Most Popular Teas of 2014 header

I’m bringing back the old January tradition that I skipped last year, which is reviewing my tea bar’s most popular loose-leaf teas of the previous year. This time, it’s a little different. In the 2011 and 2012 summaries, I just looked at the overall bestsellers. This time, I’m going to break it down by category.

I don’t want my blog to be a commercial for the shop, but on the other hand, I do want to provide links to the tea bar’s website, in case readers are interested in trying out any of these teas. As a compromise, if you see a regular link in this post, it goes to another post in my blog. If you see the name of a tea italicized in square brackets [like this], it goes to that tea’s page on shop’s website.

Black Tea

My Scottish breakfast blend, which I call [Gary’s Kilty Pleasure] remains the top-selling unflavored black tea for the fourth year in a row. There’s something about the complementary maltiness of the estate-grown Assam and strong traditional flavors of the Mount Kenya black teas that really works together.

Oolong

The classic [organic tieguanyin], a.k.a. Iron Goddess of Mercy, topped the straight oolong charts. It is medium-roasted and lightly-oxidized, using traditional bamboo coal baking techniques. Most of our oolong drinkers like the flavored options, however, and mango was the top flavor of choice.

Green Tea

Overall, [organic Jasmine Green] did the best. There’s something about the delicate aroma of jasmine that really adds to the flavor of a good green tea. Of the unflavored, unscented green teas, it was Dragonwell (longjing) by a big margin!

White Tea

Our new Shou Mei narrowly edged out the [Yin-Zhen Silver Needles Supreme], even though it hasn’t made it to our website yet. On the flavored side, the [Peach Blossom White] blew away all of the competition. We don’t serve many cups of it hot, but it’s far and away the most popular iced tea at the bar.

Pu-Erh

It’s really hard to pin this one down. We get one answer if we measure sales by the ounce of loose-leaf tea sold, but a very different answer if we take into consideration all of the compressed pu-erh (beeng cha, tuo cha, brick, and so forth). In total mass, this year’s winner would have to be ripe “wild” pu-erh bricks from 2005.

Earl Grey

We have nine different Earl Grey blends, but the organic, fair trade [Ancient Tree Earl Grey] has not only been the number one Earl Grey, but has held a spot in our top three sellers overall for as long as we’ve been selling tea.

Masala Chai

In 2013, we made a scary move. We dropped the Rishi organic masala chai that had been our number-one selling tea and replaced it with a house blend. Several house blends, actually. Our house chai, which is made with estate-grown Assam and our own masala spice blend, did reasonably well, but then serendipity stepped in. We were experimenting around with a caffeine-free option, and blended our spices with rooibos and caramel. The first cup we brewed, Doug looked at me and said, “Oh my God! This is a ginger cookie in a cup!” We named it [Ginger Cookie Chai], and it became our top masala chai, and one of the best-selling teas overall. It also makes a great molasses cookie recipe!

The Holly family

Yerba maté has always been a good seller for us, so we decided to add the other two members of the holly family that produce caffeine: guayusa and yaupon. [Guayusa] became a staff favorite, and soon surpassed yerba maté. It’s an amazing drink that we just can’t get enough of!

Rooibos

We sell a lot of rooibos, and I am still surprised that the green rooibos outsells red rooibos by a factor of three. Yes, [Green Rooibos], which most Americans haven’t even heard of, is one of the top 15 sellers out of the 150+ teas and tisanes we sell. When it comes to flavored rooibos, [Montana Gold], a caffeine-free blend from our friends at Montana Tea & Spice not only handily tops the list of rooibos-based blends, but was our #1 seller overall.

Other herbals

When you think of herbal tea, what’s the first herb that pops into your mind? Probably chamomile. Personally, I’m not a big chamomile drinker, which probably explains why none of my chamomile blends compete with [Evening in Missoula], another complex and wonderful blend from Montana Tea & Spice.


While writing this blog post, I was drinking an organic Iron Goddess of Mercy (tieguanyin), as I so often do. It’s a soft and flavorful oolong that’s lightly baked and medium oxidized. I usually use my leaves at least three or four times, brewing it with 175-degree water. I make my first infusion light (2 1/2 minutes), and then add 30 second to each subsequent infusion.

Tea. Earl Grey. Hot: Stop 2 on the World Tea Tasting Tour


Jean-Luc Picard: Tea. Earl Grey. Hot.

I’ve seen this picture all over the Web, but I nobody lists credits. If anyone knows where it came from, please let me know.

Update: The story of the origin of Earl Grey tea is one of the chapters in my book, Myths & Legends of Tea. Check it out!

England may not grow many tea plants, but the United Kingdom has had a massive impact on the development and popularization of tea since the 1660s. Our second stop on the Red Lodge Books & Tea World Tea Tasting Tour explored the world of Earl Grey tea, from the Right Honourable Charles Grey (for whom Earl Grey tea is named) to Star Trek TNG’s Captain Jean-Luc Picard. Earl Grey isn’t a single tea, but a broad range of styles. We carry nine different Earl Greys, of which over half are our own house blends, made right here in Red Lodge. The teas we tasted were:

  • Organic Ancient Tree Earl Grey
  • Lady Greystoke
  • Jasmine Earl Green
  • Coyotes of the Purple Sage
  • Fifty Shades of Earl Grey
  • Mr. Excellent’s Post-Apocalyptic Earl Grey

We started out with a discussion of the history of Earl Grey tea. The common myth is that the tea blend was presented to Charles, the 2nd Earl Grey by a Chinese mandarin after Charles (or one of his men) saved the life of the mandarin’s son on a trip to China. In reality, Charles never set foot in China, and the history has a more mundane beginning. The Earl lived at Howick Hall, which had a high lime (calcium) content in its water. This gave his tea an off-flavor and he (or possibly Lady Grey, depending on who’s telling the story) consulted a tea expert for advice. This tea expert — possibly a Chinese mandarin, we don’t know — came up with the idea of adding the oil of the bergamot orange (Citrus bergamia) to the tea. This is what was served in Howick Hall, and the formula was eventually presented to Twinings by the Earl and it became one of their regular offerings. Twinings changed the formula a couple of years ago, but that’s another story. Earl Grey-Slide07 Before we leave the subject of bergamot, by the way, the word is Italian, not French, so the “T” at the end is pronounced. I have heard a lot of tea people talk about “bergamoh,” but it is actually pronounced just the way it is spelled. Tea purists who scoff at Earl Grey often use the word “perfumey” to describe it. There’s a reason for that. By some estimates, as much as half of women’s perfumes contain bergamot oil, and about a third of men’s fragrances. The first Earl Grey that we tasted is Ancient Tree Earl Grey from Rishi — a wonderful blend that does quite well in our tea bar. This amazing tea  won “Best Earl Grey Tea” at the 2008 World Tea Championship. Earl Grey-Slide10 Next, we moved on to a house blend called Lady Greystoke. This is my take on lavender/vanilla Earl Grey, a blend which many tea shops would call Lady Grey, despite the trademark violation. Lady Grey tea is named for Mary Elizabeth Grey, the wife of Lord Charles, 2nd Earl Grey. Our Lady Greystoke is named for Jane Porter, who married Tarzan to become Lady Jane Greystoke (the full story is in an earlier blog post). Earl Grey-Slide14 For people that enjoy the bergamot, but want a milder tea, many shops offer an Earl Green or Earl White, and perhaps a caffeine-free Earl Red made from rooibos (yes, we have all three of those). For a different twist, we offered up a Jasmine Earl Green. Lightly perfumed with both with jasmine blossom and bergamot oil, it’s the most delicate of the teas we tasted. Earl Grey-Slide15 Next, we come to a popular blend of ours that really captures the character of the American West: a sage-based Earl Grey we call Coyotes of the Purple Sage. I know, it sounds rather strange, but the flavor mix really works. The literary allusion in this one comes from Zane Grey’s book, Riders of the Purple Sage. Yes, it’s a Zane Grey Earl Grey! For the story of the logo and blend, see my earlier blog post about it. Earl Grey-Slide16 The next tea also has a book theme — you can tell we have a combination tea bar and bookstore — but I’m not going to call this one a “literary” allusion, as nobody would refer to the Fifty Shades of Grey books as “literature.” I came up with the blend just for fun, with lots of punny references to the book, ranging from tea’s color (black and blue) to the rich flavor and overpowering bergamot. It actually ended up being quite tasty, and we’ve been selling quite a bit of it. Earl Grey-Slide17 We wrapped up with a signature house blend that’s completely different — a lapsang souchong-based Earl Grey that we call Mr. Excellent’s Post-Apocalyptic Earl Grey. The full story of that tea has already been told here, so I won’t repeat it. Earl Grey-Slide18 If you live in the area and were unable to attend this session, I sure hope to see you at one of our future stops on our World Tea Tasting Tour. Follow the link for the full schedule, and follow us on Facebook or Twitter for regular updates (the event invitations on Facebook have the most information). Let us close with a short video explaining the proper way to order a cup of Earl Grey tea:

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