Another new logo: Honey Mint Tea
Back in October, my friend Al drew a logo for our Hammer & Cremesickle Red Tea blend. Today, he put his artistic talent back to work and came up with another logo for the Tea Bar. This time, it was for my caffeine-free “Honey Mint” blend.
I developed this blend a few months ago when some customers had expressed an interest in a caffeine-free version of our Moroccan Mint tea. Not being a fan of decaffeinated teas, I went for a naturally caffeine-free base instead. I wanted it to be a little bit sweet, so I used honeybush as the base tea, and blended that with organic peppermint from Washington state. A little bit of licorice root for the aftertaste finishes off this sleepytime mint tea blend.
Al has a rather strange sense of humor (that’s why we get along, of course), and I gave him no guidelines at all on the logo. He set to work developing a logo based on a pun.
When I called the blend “Honey Mint,” I was referring to honeybush and peppermint. Al went after another meaning of mint, as in the United States mint. He drew a bee guarding a mint (a locked up hive full of peppermint and honey). Pretty tough-looking bee, too, with his cigarette, truncheon, and shades. The original drawing (see below) was just done with a pen and some printer paper. I scanned it in and colorized it using Photoshop. Hopefully, my colors fit Al’s original concept. I always feel strange about colorizing other people’s artwork — I’m afraid I’ll screw it up.
Another artist friend is currently working on a logo for Mr. Excellent’s Post-Apocalyptic Earl Grey, and we hope to find people to do my other house blends (Lady Grey and MaterniTea). As always, watch here for news.
Posted on 14 April 2012, in Styles & Blends, Tea Biz and tagged Honey Mint Tea, honeybush, house blends, logos, peppermint. Bookmark the permalink. Leave a comment.
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