Another new tea logo: Fifty Shades of Earl Grey
After a variety of local artists have had the fun of producing logos for my tea bar’s house blends, I thought it was about time to do another one myself. Since drawing isn’t my strong suit, I decided to pick a blend where I could work from a stock photo to start, and that would be Fifty Shades of Earl Grey.
I developed the Fifty Shades blend a few months ago at the height of popularity of the Fifty Shades of Grey books, which we still sell plenty of in our bookstore. It was a funny little thing to start, and I didn’t think it would earn a permanent spot on our tea menu, but this odd blend started picking up popularity.
DISCLAIMER: There is no connection whatsoever between this tea and the Fifty Shades of Grey books. This is not a licensed product, and it has not been endorsed or authorized. It is strictly a parody.
The tea is based on a Kenyan black tea with a bit of Ceylon and Royal Purple mixed in. Then, of course, it gets the bergamot oil that characterizes an Earl Grey – a lot of bergamot. On top of that is a melange of cinnamon, orange, lemongrass, cornflower petals, and other goodies. Some of the ingredients were added for flavor, and some for looks. I wanted a black & blue tea, and I wanted something with a dominating flavor. What can I say? I just couldn’t resist the wordplay.
Coincidentally, it’s certainly one of the prettiest teas we have.
For the background picture, I wanted to capture the feel of the book cover artwork without using any of their imagery. I found a stock photo I liked, clipped out a portion of the pot with the steam, extended the dark background, and then adjusted the tone to get that bluish-grey color we ended up with. For the text, I chose a typeface with the look & feel of an old typewriter font, but proportionately spaced, and then I kerned it to suit.
The tagline at the bottom? Well, once again, I just couldn’t resist.
Posted on 24 November 2012, in Styles & Blends and tagged 50 Shades of Grey, bergamot, black tea, Ceylon, earl grey, Fifty Shades of Earl Grey, Fifty Shades of Grey, Kenya, logos, purple tea, tea. Bookmark the permalink. Leave a comment.