Another new tea logo: Fifty Shades of Earl Grey


After a variety of local artists have had the fun of producing logos for my tea bar’s house blends, I thought it was about time to do another one myself. Since drawing isn’t my strong suit, I decided to pick a blend where I could work from a stock photo to start, and that would be Fifty Shades of Earl Grey.

50 Shades of Earl Grey logo

I developed the Fifty Shades blend a few months ago at the height of popularity of the Fifty Shades of Grey books, which we still sell plenty of in our bookstore. It was a funny little thing to start, and I didn’t think it would earn a permanent spot on our tea menu, but this odd blend started picking up popularity.

DISCLAIMER: There is no connection whatsoever between this tea and the Fifty Shades of Grey books. This is not a licensed product, and it has not been endorsed or authorized. It is strictly a parody.

The tea is based on a Kenyan black tea with a bit of Ceylon and Royal Purple mixed in. Then, of course, it gets the bergamot oil that characterizes an Earl Grey – a lot of bergamot. On top of that is a melange of cinnamon, orange, lemongrass, cornflower petals, and other goodies. Some of the ingredients were added for flavor, and some for looks. I wanted a black & blue tea, and I wanted something with a dominating flavor. What can I say? I just couldn’t resist the wordplay.

Coincidentally, it’s certainly one of the prettiest teas we have.

For the background picture, I wanted to capture the feel of the book cover artwork without using any of their imagery. I found a stock photo I liked, clipped out a portion of the pot with the steam, extended the dark background, and then adjusted the tone to get that bluish-grey color we ended up with. For the text, I chose a typeface with the look & feel of an old typewriter font, but proportionately spaced, and then I kerned it to suit.

The tagline at the bottom? Well, once again, I just couldn’t resist.

About Gary D. Robson

Gary Robson: Author, tea guy, and owner of Phoenix Pearl Tea. I've written books and articles on a zillion different subjects, but everyone knows me for my "Who Pooped in the Park?" books.

Posted on 24 November 2012, in Styles & Blends and tagged , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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