The Lady Greystoke logo
Does it seem like I’ve got a theme going on this blog lately? I’ve had quite a few posts about the fun we’ve been having with logos for our house blend teas. Some great artist friends have done logos for us, including Al Jones (Hammer & Cremesickle Red Tea and Robson’s Honey Mint), Brandon Pope (Mr. Excellent’s Post-Apocalyptic Earl Grey), and Suzanna Bailey (MaterniTEA). Now, I’d like to introduce the latest in the series: Doug Bailey (Suzanna’s husband) made us a logo for our Lady Greystoke tea (the story behind the blend is here).
As with the other artists, I didn’t give Doug any direction at all beyond explaining the origin of the name and the ingredients in the blend. He picked up on the “wild yet civilized” aspect of Jane Greystoke, and being Doug (his nickname is “the Beerbarian”), he added a saber-toothed tiger. I don’t remember any saber-toothed tigers in the Tarzan books, but that’s probably just because Edgar Rice Burroughs didn’t think of it.
Doug is a pencil kind of guy, so he gave me the logo as a pencil sketch and I colorized it. I’ve always done my colorizing by scanning the image, loading it into Photoshop, making the background transparent, and then painting behind the image. This has the disadvantage of taking out light shading and fine detail from the original sketch, and Doug did a lot of shading in this one.
This time around, I added the color by creating new layers for each element (16 layers in this case) and setting the layer to a linear burn. That way, I don’t have to modify the original layer at all, and any shading — no matter how subtle — shows through the color.
As an aside, I’ve always preferred to drink my Earl Grey teas hot. I got to thinking about iced Earl Grey today when a customer ordered an iced Lady Greystoke at the Tea Bar, so I had to give it a try. The addition of the lavender, rooibos, and vanilla really seems to make this a smooth iced tea. I may be drinking more of it iced.
Today was tea blending day at the tea bar, as I mixed up new batches of our house blends. As I was working on our Lady Grey, I got to thinking about how incredibly different Lady Grey teas are from one company to the next, and decided to do a bit of reading on the subject.
It didn’t take long to find a comment that “Lady Grey” is a registered trademark of R. Twining and Company in the U.S. and U.K. (here’s a link to the trademark search on Trademarkia that shows it renewed in March of 2006). This hasn’t stopped quite a few companies from producing their own variations, like Jasmine Pearl (theirs has orange zest and lemon myrtle, but no bergamot!), SereneTeaz (an Earl Grey with lavender), American Tea Room (they don’t have a full ingredient list, but it includes cornflower petals), and Tea Embassy (another Earl Grey with lavender).
Should I follow their lead and continue calling my blend Lady Grey? Nah. I have better things to do with my time and money than fight legal battles. I’ll do the right thing and follow the example of Marks & Spencer (they call theirs Empress Grey) and Trader Joe’s (Duchess Grey).
Twinings originally named their Lady Grey tea for Mary Elizabeth Grey. Their Earl Grey tea (which they changed last year) was named for her husband, Charles, who was the second Earl Grey. Twinings uses less bergamot in their Lady Grey than they do in Earl Grey, but they add other citrus and some cornflower.
I’ve never understood the rationale of “clone blends.” My “Lady Grey” isn’t the same as anyone else’s. If it was, I’d just buy theirs. I want something different. Mine is an organic blend, using Chinese black tea, oil of bergamot, wild Tibetan lavender, a little bit of vanilla, and a touch of rooibos.
What to call it? The one consistent thing about all of our other Earl Grey teas is the word “Earl.” Earl Green (green tea + bergamot), Earl Red (rooibos + bergamot), and all of the blends that use the full “Earl Grey” moniker, like Mr. Excellent’s Post-Apocalyptic Earl Grey and Cream Earl Grey. The name “Lady Grey” keeps the “Grey” instead of the “Earl,” but is still connected.
So I have done what I often do in such situations: turn the question over to my friends, colleagues, and acquaintances. I’ve asked Facebook and the Twitterverse for suggestions, and I’m starting a thread on my favorite message board (the Straight Dope). When we decide on a new name, you’ll read about it here first!