Tea plants as props? Thanks, #TeaAcrossAmerica!
Posted by Gary D. Robson
When we first joined #TeaAcrossAmerica, I had visions of a big bushy tea plant in the front window at the shop. I still think we can build a neat window display around it at some point. When our tea plant, Tea H. White, arrived, the temperature outside was well below zero Fahrenheit. Even the windowsill seemed awfully cold for a little cutting that had just been shipped halfway across the country. So we set him on the tea bar instead.
Tea H. started out as a decoration and a passive tool for raising awareness of American-grown tea. Every now and then, I’d point at him and say, “that’s a tea plant.” Perhaps I’d explain what the significance is of Camellia sinensis and talk about Tea Across America. Perhaps not. But that slowly began to change.
I found myself saying things like, “we could make black tea, white tea, green tea, oolong, and pu-erh, all from this plant here.” I was pointing at the plant a lot.
Then it got more specific. I’d point at the bud and leaf at the end of a branch and say, “this right here is where the plant concentrates its caffeine.” I’d point at a smaller, brighter-colored leaf and say, “this leaf would find its way into something like this oolong tea we’re drinking, but this big leaf down the stem would probably be broken into dust and stuffed in a Lipton teabag.”
In the last week, I’ve referred to little Tea H. White every day.
I brewed up some taiguanyin, and showed a customer the dried, rolled-up, tadpole-shaped leaves. Then I pulled an unraveled leaf from the infuser and held it next to a similar-sized leaf on the tea plant to show that it really is a whole tea leaf.
I showed someone the soil in the plant’s pot and explained that Camellia sinensis can grow on steep hillsides at high altitudes where other crops can’t thrive, and talked about what that’s done for the economy in places like Kenya’s Rift Valley.
I was talking about the ancient tea forests near Mannong and Manmai in the Yunnan province of China, and I walked over to Tea H. White and said, “little tea plants like this one can grow into 30-foot trees and live for a thousand years or more.”
Just today, someone asked what variety of tea Orange Pekoe is. I started to explain that it’s not a variety, it’s a grade. Then I went over to the tea plant and showed them what a pekoe is.
My tea plant has become an educational tool.
As I’ve said many times before, the primary job of a tea vendor today is education. Learn everything you can about tea, and then pass it on to your customers. It pays back in spades when you can find the perfect tea for somebody and they turn into a tea fan (and a loyal customer)! I live for the aha moment, when somebody really “gets” what tea is all about. Having a real, live tea plant sitting on the tea bar makes for more of those moments.
Someday, that plant will grow into a tea bush, and we’re going to produce a batch of tea from it. Between now and then, however, the plant will help to educate hundreds of people about the world of tea.
About Gary D. RobsonGary Robson: Author, nonprofit communications consultant, and tea shop owner. I've written books and articles on many different subjects, but everyone knows me for my "Who Pooped in the Park?" books.
Posted on 17 March 2014, in Styles & Blends and tagged #TeaAcrossAmerica, Camellia sinensis, China, Kenya, Manmai, Mannong, Rift Valley, taiguanyin, Tea Across America, Tea H. White, tea plant, Yunnan. Bookmark the permalink. 4 Comments.
Reblogged this on peacelyse and commented:
So cool our Tea Across America campaign is helping education people about tea! http://www.tealet.com/teaacrossamerica
The tea house that I manage has a little tea plant in the window. It’s a Japanese variety that was a gift from a customer. It has definitely become a big educational tool, especially when we teach out Tea 101 classes.
Gary – if a picture is worth a thousand words you have shown what the real bush is worth. Thank you Gary, blogs like yours make the all the effort worth while.
Thank you, Nigel! Education is what the tea business is all about right now!