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Blogging on a schedule


I originally wrote this article in 2013. I came across it a couple of weeks ago and decided it definitely needed to be updated. For those who read the original, please check out this new and improved version. For everyone else, strap yourself in and enjoy!

ROUS picture shamelessly borrowed from The Princess Bride. Flaming tail and sign by your truly.

When I’m bored and not inspired enough to write something, I sometimes read silly things like blogging tips. They always seem to include the obvious, like “write interesting things” and “allow your personality to show through.” They also all seem to include, “always blog on a regular schedule.”

Somehow, this doesn’t seem to work for me. When I raised the question at the tea blogging roundtable at World Tea Expo last month, I couldn’t find a single serious tea blogger that blogged on a regular schedule. Why is that?

Deadlines book cover
Deadlines: An Anthology of Horror and Dark Fiction. Even the title sends shivers down my spine.

According to the pundits, having a regular update schedule gives your readers something to look forward to.

Perhaps so.

But what does a regular update schedule do to the quality of your blog?

I understand deadlines in the magazine and newspaper business. I’ve been on both sides of those. And books. The editor needs to know when the manuscript will be complete to schedule copyediting and cover design and all of that other fun stuff. None of that, however, applies to a blog.

In my humble opinion, a blog like this one can be badly damaged by the obsessive urge to post on a schedule.

“I love deadlines. I like the whooshing sound they make as they fly by.”

Douglas Adams

I do not presume here to speak for other bloggers. In fact, I would love to hear the opinions of other bloggers in my comments. Speaking just for myself, then, I believe that two things inspire good blog posts: inspiration and breaking news. Neither of those things is enough by itself. They both require passion and at least a smidgeon of writing skill.

Neither of those things happens on a schedule.

I may see something new and interesting while scanning a news site, tea blog, newsletter, or social media. What would be the appropriate reaction?

(A) This is cool! I must let all of my readers know about this post haste while I’m still excited about it and it’s still news!

(B) This is cool! I must put this on my schedule of things to write about. How does three weeks from Thursday sound?

I don’t know about you, but for me writing it now produces a good blog post, and by the time three weeks from Thursday rolls around something else has caught my interest.

“I am definitely going to take a course on time management… just as soon as I can work it into my schedule.”

Louis E. Boone

Or what about the flipside? It’s blog update day. My deadline is coming at me like an enraged ROUS (that’s Rodent of Unusual Size for those of you who aren’t fans of The Princess Bride; that’s an ROUS in the picture at the top of this post) with its tail on fire. I can’t think of a bloody thing to write about. I scratch out something marginally adequate, thus making my deadline. My dear readers say, “Gary’s certainly off his game lately, isn’t he? Mayhaps we should read Robert Godden instead. He’s not boring.” I’m having a hard time seeing the win in this scenario.

I will continue, then, writing when the spirit moves me or when I have something to write about. This is my sixth post this month on Tea With Gary. I think I’ll celebrate with a nice cup of pu-erh.

Mind if I throw in a little bit of xkcd? Of course you don’t. Unless you don’t like four-letter words. In that case, stop reading now (or skip ahead to the “AI artwork” section below).

XKCD time management
xkcd #874 by Randall Munroe. Click on the comic for the original. Then start clicking NEXT until you’ve caught up with the current one. Than go back and start at #1. I should have another blog post for you by then.

AI artwork in a tea blog?

I have a confession to make. Sometimes creating the header images for my articles can take as long as writing the article. When I wrote this article from 11 years ago, it didn’t have a header image. I decided that since I had a reference to Rodents of Unusual Size from The Princess Bride, that’s what I should use as a header image.

DISCLAIMER: As a content creator, I do not approve of using artificial intelligence to replace human-generated content and deprive artists of income. In the case of Tea with Gary, however, the only artist I’m replacing is myself, so I have been having some fun with AI image generation here.

I plugged the prompt “princess bride enraged rodent of unusual size with its tail on fire holding a calendar” into some AI art generators. The images were nothing at all like what I wanted. I spent a good bit of time messing with the prompts and finally gave up, creating the header you see at the top of this post from a screen grab from the movie, edited to add the calendar and the flaming tail. That gave me the enraged vicious animal I wanted. By contrast, here’s what some of the AI art generators produced:

In order, starting with the squirrel with the crown (?), these were generated by Adobe Firefly, Dream by Wombo, Imagine with Meta, and PhChroma V3. Interestingly, Stable Diffusion 2.1 crashed with this prompt.

I did actually get some better results by adjusting the prompt, but nothing came close to the vibe I was after. The images above all came from the same original prompt.