Once again, World Tea Expo attendees will have an opportunity to share in the wacky (and occasionally educational) world of professional tea bloggers. You’re all invited to the Tea Bloggers Roundtable 2:30 to 3:30pm on Thursday, May 7. It will be a panel discussion featuring some of the names tea aficionados just might recognize.
The panel will consist of Rachel Carter (iHeart Teas), Chris Giddings (Tea Guy), Jo Johnson (A Gift of Tea), Nicole Martin (Tea for Me Please), Geoffrey Norman (Lazy Literatus), Jen Piccotti (An International Tea Moment), and Naomi Rosen (Joy’s Teaspoon). I’ll be moderating the panel, which has the theme this year of “Melding of Voices.” I know, all of those names are in that poster image right below this paragraph, but I wanted to include links to all of the blogs. Check us all out before the event!
One of the things I enjoy most about the world of tea blogging is the lack of competition. I don’t find myself thinking “oh, no, Geoff scooped me on that story,” or “how can I get more viewers than Robert (Lord Devotea’s Tea Spouts) this week?” Instead, we read each other’s posts; we talk about each other’s stories; we link to each other’s blogs; we gain inspiration from each other. We’re not in it to beat each other at the game. We’re in it to share our love of tea and each be the best we can be.
Our blogs all have different themes, too. Some of us just do tea reviews. Some talk about gadgets. Some are very professional in tone; and some are very personal. Some talk about the tea business, and some prefer to just focus on the tea itself. Some blogs, like mine, are all over the map. That’s what makes the tea blogging community such a great environment for newcomers.
It really gets to be fun when we open things up to questions from the audience, and that’s where we find out just how many people in the tea business are interested in blogging. In addition to the prepared questions, if past roundtables are any indication, we’ll also be dealing with questions like how to choose topics, how to get tea to review, the Association of Tea Bloggers, whether to schedule posts, what social media sites work best for promotion, the difference between a hobby tea blog and a professional tea blog, and much more.
If you have a conference badge, there’s no additional cost to attend the Tea Bloggers Roundtable, so take advantage of this opportunity to hobnob with experienced tea bloggers, writers, and social media marketers.
If you have questions, contact Jo Johnson at email@example.com. She’ll take care of everything!
While writing this blog post, I was drinking a Vietnamese black tea called Good Morning Vietnam! I brewed this cup for 3:00 using boiling water. As usual, I did not add milk or sugar. Although this is a typical black tea in most ways, there is very little astringency. I don’t think your typical half-tea-half-milk breakfast tea drinker would find it overly satisfying, but it’s turning into my new favorite black tea.
The moderator, Naomi Rosen (Joy’s Teaspoon) asked us questions, guided the discussion, and took comments from the audience. The panel consisted of (left to right):
- Nicole Martin (Tea For Me Please)
- Linda Gaylard (the Tea Stylist)
- Jason Walker (Walker Tea Review)
- Chris Giddings (the Tea-Guy)
- Jen Piccotti (An International Tea Moment)
- Gary Robson (that would be me)
Our friend TeaPigeon from the exhibit floor (pictured below) was unable to attend the roundtable. Something about too much oolong.
We answered questions on a number of topics, and got some great audience participation, too. Among the topics were:
Q: What do you do if someone sends you a sub-par tea to review?
A: Most of us review only what we like, so if we get a bad product we don’t talk about it. If we do, we tend to lay it on the line.
Q: What’s the best time of day to update the blog and social media?
A: For the most part, we don’t post to the blogs on a schedule (except for Nicole, who posts at noon Eastern time), but we try to do the social media links early in the morning, as most folks check their Facebook and Twitter feeds first thing when they get up. Some of us repeat links in the afternoon, typically with different text.
Q: Do you blog about tea and health?
A: That’s a topic that’s in much demand, but there’s so little proper scientific research that we’re all hesitant to do it. Studies tend to be myopic (good word, Chris!), and media coverage of the studies often distorts the results. The dearth of data means everyone’s looking for solid information, but the research is time-consuming and can be expensive; not all of the studies are available for free on the Internet.
Q: How do you deal with word count?
A: Some tea bloggers (Geoffrey, for example) worry about whether their posts are too long and rambling. Others (like me) want to make sure there’s enough content to make them worth reading. The beauty of the Internet, though, as compared to print media, is that we don’t have hard limits. Doug Robson pointed out from the audience that for the first time in history, we have a medium with infinite scrolling. You can fit ten thousand words as easily as you can fit ten words. There’s no reason to trim it back.
Well, I need to get going and hit the last day of Expo, so I’ll cut this post short and talk more about tea blogging later. In case you’re interested, I started my day with a lovely golden tip Yunnan tea from TeaSource. That’s my kind of black tea!
Back in my days in the software industry, I used to put on a lot of educational seminars. One day, I was teaching an all-day session and noticed one of my customers, a gentleman by the name of Ken Combs, sitting about fifteen rows back in the audience. At the first break, I went over to him and said, “What are you doing here, Ken? You could be teaching this seminar!” I absolutely loved his response: “I figure if I can learn one new thing, then the whole day is worth it.” Before using this insightful little anecdote to segue into the subject of this blog, I have to tell a little tale of that seminar. It was, as I said, an all-day seminar. I’m pretty good at projecting my voice, and when I’m dealing with small groups, I usually eschew microphones. This particular day, however, I had an audience of about 120 people and we were in a hotel ballroom with dubious acoustics, so I had a sound system. Like most hotel ballrooms, this one had accordion-style dividers that could separate it into smaller rooms, and we were using about a third of the room. The morning session went well, but the afternoon became Public Speaker Nightmare #23 ™: there was a wedding reception in the other part of the ballroom. They had a live DJ. He had a much more powerful sound system than I did. After about an hour with my sound system cranked up all the way, shouting into the microphone, I called a quick break and strolled over to the reception, where I asked the DJ if he’d mind taking the volume down a bit because he was making my job impossible. “Not my problem, dude,” he said as he cranked his volume up higher. We tried everything. We appealed to the bride. We called the hotel’s booking desk. We tried to find the weekend manager. And throughout it all, I shouted my voice raw trying to be heard in the back of the room. I couldn’t talk for two days after that (I’m not sure whether my wife wrote a thank you note to the bride for that or not), and we did end up getting a portion of our rent for the room refunded, but it made for one miserable seminar. Despite all of that, Ken learned his one new thing and I applied his philosophy from my side of the lectern and got much more careful about room bookings for future events. Remember I promised to bring this back to tea? Well, fast forward twenty years or so, and here I am at the World Tea Expo. I still try to follow Ken’s philosophy, and it serves me well. I attended two good educational sessions yesterday, which I’ll probably be writing more about: “Le Nez du Thé” (the nose of tea) and a tea blending workshop. I certainly learned more than one thing in each. After the exhibit hall closed, I went to the Tea Bloggers Roundtable. Mostly, I went for networking purposes, to meet some of these people I know only through their blog posts and tweets. It was a wonderful networking event, but even without that I learned something.
Yes, there was a bit of the mutual admiration society going on there, and the interplay was fun to watch (Godden and Coffey should take their show on the road), but it was also a very worthwhile session. There were more bloggers in the audience — including yours truly, of course — and the format was flexible enough that the distinction between panelist and audience member blurred. As everyone talked and questions were asked (and sometimes answered), it became clear that no two bloggers in the room really had the same objectives. For all of us, the blog is a representation of our personality enveloping the world of tea. Some of the blogs consist almost entirely of tasting notes (e.g., Nicole Schwartz’s “AmazonV” blog) and some have no tasting notes at all. We talked about tea, but mostly about the art of blogging, the expectations of our readers, and the trials and tribulations of trying to keep up any kind of a schedule for blog posts. I hope there’s another blogging event like this one again very soon!