Blogging on a schedule, redux


Blogging on a Schedule header

When I wrote about blogging on a schedule in mid-2013, I made it pretty clear that I didn’t think it was the right move for “Tea with Gary.” I had some pretty good reasons for feeling that way, too. Go ahead. Read the post. I’ll wait.

Done yet? Good! Now I’ll tell you why I think I’ve changed my mind.

When I was a kid, I remember getting up Sunday morning and looking forward to reading the Sunday funnies. Oh, who am I kidding? I did that as an adult, too. I kept my Sunday subscription to the paper years after I dropped the daily subscription, mostly to get those comics. When I was regularly listening to podcasts, I looked forward to Science Friday every week. These days, I look forward to xkcd updating every Monday, Wednesday and Friday.

Speaking of xkcd, a slight tweak to today’s comic explains why I was reluctant to update on a regular schedule:

xkcd 2 Jan 2015 - edited

Oh, no! It’s Friday and I have to have a blog post! Whatever shall I do?

I’ve always felt that writing to a deadline ruined my spontaneity and writing posts in advance ruined their news value. But then I got to really thinking about it.

I have been writing professionally (meaning I get paid for articles and books) for decades. Every single one of those 300+ articles and dozens of books had a deadline. Not “a lot.” Not “most.” All of them. I should certainly be able to deal with deadlines.

Deadlines book cover

Deadlines are scary. See? Really scary!

Then I went through my posts from the last year or so. Very few of them were so timely that they couldn’t have spent a few weeks in a queue waiting to be published. Those few could have either been special reports (e.g., my series of live posts from World Tea Expo last year) or just been inserted at the front of the queue, pushing everything else back.

I haven’t been really good lately at keeping up my goal of posting every week or so — I averaged one post about every 2.5 weeks in 2014 — but I have plenty of ideas. I keep a list of potential posts, and it’s gotten really long. I also really want to give my readers something to look forward to (assuming that any of you actually look forward to my ramblings).

So here’s what I’m going to do: Starting today, there will be a new post on this blog every Friday. Starting next week, they’ll be pre-scheduled to post at 9:00 a.m. Mountain time. There will be an alert on the Tea with Gary Facebook page and the Tea with Gary Twitter feed when each article posts. Those of you who subscribe to my RSS feed will see it at the same time. I’m going to watch my stats for a few months and see how it goes. If I see a significant increase in traffic on Fridays and Saturdays, or if there’s a noticeable overall increase in followers, then I’ll stick with it.

Like me on Facebook!

Yes, that was a shameless self-promotion. Please like the Tea with Gary page on Facebook. It would mean ever so much to me. And follow me on Twitter, too. Then you’ll always be the first to hear all of my exciting news! That really was shameless, wasn’t it? I feel bad. Really, I do.

While we’re at it, I’ve kind of slacked off on #TeakuTuesday. I’m going to start pre-scheduling those as well. Not all of them will appear on the Tea with Gary blog, though. I’ve re-purposed my old Tea with Gary Tumblr specifically for #TeakuTuesday, and (of course) they’ll be on the Twitter feed as well.

Let me know what you think. Is this exciting? Is it boring? Do you care?

About Gary D. Robson

Gary Robson: Author, tea guy, and owner of Phoenix Pearl Tea. I've written books and articles on a zillion different subjects, but everyone knows me for my "Who Pooped in the Park?" books.

Posted on 2 January 2015, in Tea Biz and tagged , , , , , , , , , , . Bookmark the permalink. 3 Comments.

  1. I think it’s very exciting! I always look forward to your posts and I’d love to have them in my feed more often. Getting on a schedule can seen constricting at first but it’s actually kind of freeing. I publish five days a week and feel less stressed about the blog than I did when I published at random. Mine is a bit different because I do tea reviews but I definitely think you’ll see an increase in readership.

  2. Bravo on this post. I agree that keeping to a schedule actually works out better. I had GREAT results when I did this. Too bad time never dictated that I could. That said, in a show of solidari-tea, I – too – will join in on being more regular on #TeakuTuesday-ing.

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