Most popular teas of 2012


As I did a year ago, I’ve gone through the year’s numbers from our tea bar to see what have been our most popular teas. A few have stayed consistent, but there have been a lot of changes, too. These sales only reflect bulk loose-leaf tea sales, as we don’t track the cup sales the same way.

Tea Bar 2012

Our top three sellers are all black teas — the same three as last year, although in a different order — which doesn’t surprise me. They are, however, the only black teas on the list, which does surprise me. There is only one green tea, one pu-erh, and one pu-erh/yerba maté blend. Everything else is yerba maté, rooibos, honeybush, and chamomile. That really surprises me.

  1. Premium Masala Chai (#3 last year)
    Organic & Fair Trade
    I suppose this one shouldn’t have surprised me. There are a lot of masala chai fans out there, and the coffee shops tend to make their masala chai from concentrates instead of brewing it up fresh like we do. I typically make this with milk and locally-produced honey.
  2. Gary’s Kilty Pleasure (formerly known as “Gary’s Scottish Breakfast” — #2 last year)
    This is a nice, strong, kick-in-the-pants first cup of the morning. It’s a blend of Kenya and Assam black tea. Traditionalists would steep it a long time and drink it with milk. I tend to prefer a fairly short steep (2-3 minutes), and I drink it black. This is the tea I used in the Hipster Hummus recipe for our Chamber of Commerce mixer in February.
  3. Ancient-Tree Earl Grey (#1 last year)
    Organic & Fair Trade
    This organic Earl Grey is made from 100-year-old tea trees and blended with pure bergamot oil. We carry nine different Earl Grey teas, and this one is consistently at the top of the sales list, although in the last few months Lady Greystoke has been coming on strong. It only missed the top 10 by one position this year, and I expect to see it on this list in 2013.
  4. Moroccan Mint (#4 last year)
    Organic & Fair Trade
    The popularity of this tea crosses seasons, as we sell just as much of it iced in the summer as we do hot in the winter. It’s a Chinese green tea with jasmine blossoms and peppermint leaves. I’m doing some experiments now as to the best way to aerate it when we serve it, which is typically accomplished by pouring it into the cup while holding the pot high in the air.
  5. Evening in Missoula
    This one wasn’t even on the list last year, and it’s the only chamomile blend ever to make our top ten list. It’s a blend from the Montana Tea & Spice Company, and it has completely blown away all of our other herbals in sales.
  6. Chocolate Maté Chai (#8 last year)
    Organic & Fair Trade
    Dessert in a mug! This velvety masala chai is made with yerba maté and pu-erh instead of black tea, and the standard masala chai spices are enhanced with cacao nibs & husks, vanilla, coconut, and long pepper. We usually prepare it with vanilla soy milk and local honey. It was also very popular during the summer as a base for boba tea.
  7. BlueBeary Relaxation
    Organic & Fair Trade
    Another debut on the list. Yes, that name is spelled correctly. It’s a red rooibos blend named for one of the bears at the Yellowstone Wildlife Sanctuary. We send a donation to the sanctuary for every ounce of this blend that we sell.
  8. Carnival Maté (#9 last year)
    This is not your basic yerba maté. This yummy south-Argentina style beverage uses roasted maté with caramel bits, marigold, and Spanish safflower petals. I’ve converted a lot of coffee drinkers using this one!
  9. Hammer & Cremesickle Red
    This is a fun rooibos/honeybush blend with orange and vanilla (among other things). I’ve blogged about the name and logo and about cooking with Hammer & Cremesickle Red.
  10. Blood Orange Pu-Erh
    Organic & Fair Trade
    This pu-erh blend uses intense orange to balance the strength and depth of the base tea.

Six out of our top ten are organic (up from five last year), and all six of those are fair trade as well. I expect that trend to continue — especially since we’re replacing many of our non-organic blends with organics — and to see at least one ETP (Ethical Tea Partnership) blend in next year’s top ten.

There is only one unflavored tea on this year’s list, and it is a house blend (Gary’s Kilty Pleasure). More of our customers are growing to appreciate the straight teas, though, and I’m hoping to see more of them next year.

We’ve been doing a lot more house blends in the last few months, and we are slowly replacing many of the blends that we buy premade with our own house blends. I’m expecting this list to be at least half house blends for 2013.

About Gary D. Robson

Gary Robson: Author, tea guy, and owner of Phoenix Pearl Tea. I've written books and articles on a zillion different subjects, but everyone knows me for my "Who Pooped in the Park?" books.

Posted on 27 December 2012, in Styles & Blends, Tea Biz and tagged , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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